World Economic Forum · Social content
Writing and managing social copy across WEF’s platforms
LinkedIn · X · Threads · Facebook · Instagram · WhatsApp · Content scheduling and editorial checks
Freelance · Social content strategist & copywriter
Meg Jones.
Stories that move people.
Strategy that moves brands.
I’m a social content strategist and writer who turns ideas into clear, engaging stories. At a B2B marketing agency, I’ve created content for the World Economic Forum, DP World, Microsoft and McKinsey — from articles and newsletters to executive copy and live event coverage. I’m now taking on freelance projects alongside my agency role.
Read my writing
Published pieces and campaigns you can open right now.
World Economic Forum
The return-to-office paradox, and other trends in jobs and skills this month →
World Economic Forum
The state of global labour markets in 2025, and other trends in jobs and skills this month →
World Economic Forum
Work published under my name for the World Economic Forum →
World Economic Forum · Newsletter
3 Work Trends →
Selected work
Done as social content strategist at Formative, 2022 to now.
World Economic Forum
Davos social lead: 1,000+ posts in one week
Live clipping and live blogging · Working closely with the social team on real-time coverage and approvals · Live-event content retweeted by world leaders
World Economic Forum · Newsletters
Three weekly LinkedIn newsletters reaching 3M+ subscribers
Including 3 Work Trends · Ghostwriting the weekly Forum Stories email for the Head of Communications · Uploading, launching and tracking Forum Stories for 500,000+ subscribers · Monthly Jobs Wrapper for the Jobs & Insights team
Microsoft · Social content
The A to Z of Sustainability
LinkedIn campaign · Social copy
World Economic Forum
AMNC China social lead, on the ground
Events · Live social
DP World
Turning complex trade and logistics stories into easy-to-digest content
Internal ‘Spotlight on our Business Units’ series · Interviewing vice presidents across APAC · Executive interviews and stories about the people behind terminal operations
Gates Foundation
Ran the Twitter account for Joe Cerrell, Managing Director
Executive social · Ghostwriting
About me
I'm organised, reliable and curious. I combine creativity, strategy and data to make communication clear, accessible and memorable. I graduated from Royal Holloway with a First in Politics & International Relations, so I'm at home with complex, policy-heavy subjects. I write for the WEF, where every piece is checked against strict editorial and stakeholder approvals, so I'm used to working within tight rules.
What I do
- Long-form educational content
- SEO articles
- Newsletters
- Website copy
- Customer emails
- Executive ghostwriting
- Social strategy
- Content reporting